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Marketing Data Analyst

About Goosehead

Since 2003, Goosehead Insurance has been disrupting the insurance industry by giving clients the power of choice, utilizing a smarter marketing approach, and delivering world class service. This is all powered by our focus on hiring and retaining extraordinary people. Our clients trust us with their most valuable possessions so, we’re more than just a bit selective when it comes to hiring new team members.


Job Summary

In this role, you will play a crucial part in driving our marketing strategies by analyzing and interpreting data to uncover insights and trends. You will work cross functionally across different teams throughout the business to optimize campaigns, enhance customer targeting, and improve overall marketing performance. The ideal candidate is passionate about data, has strong analytical skills, and possesses the ability to translate complex data into actionable recommendations.


Principal Duties and Responsibilities

Data Analysis and Reporting:

  • Develop and maintain reporting to monitor and forecast key marketing and sales metrics and performance indicators (i.e., leading and lagging)
  • Analyze market trends, customer behavior, and campaign performance using various analytical tools
  • Provide insights and recommendations based on data analysis to improve marketing strategies, workflows and tactics

Market Research:

  • Conduct primary and secondary research to gather market intelligence and understand the competitive landscape
  • Analyze consumer preferences, market conditions, and industry trends to identify opportunities and threats

Campaign Support:

  • Assist in the planning, execution, and optimization of marketing campaigns across multiple channels, including digital and print media
  • Monitor and analyze campaign performance, providing insights to improve effectiveness and ROI

Customer Segmentation:

  • Perform customer segmentation analysis to identify target audiences and tailor marketing efforts accordingly

Collaborative Projects:

  • Work closely with cross-functional teams, including marketing, sales, product development, and customer service, to ensure alignment of marketing strategies with business objectives
  • Document process flows as needed to provide constructive feedback and develop reporting to monitor and aid
  • Serve as S.M.E. as needed


Experience and Education

  • +5 years of Experience with marketing analytics and data reporting.
  • Bachelor’s degree or above.
  • Strong written and verbal communication skills, including meeting facilitation.
  • Experience presenting to the C-level is preferred.


Skills and Abilities

  • Required: Salesforce, Excel, Google Analytics (GA4), Semrush and Forecasting Skills
  • Preferred: CRM Analytics, Google Tag Manager, Snowflake, Looker Studio, Tableau, SQL, Kentico, Google Ads, Bing Ads


Equal Employment Opportunity:

Goosehead is an equal opportunity employer and complies with all applicable federal, state, and local laws, rules, guidelines, and regulations. Goosehead strictly prohibits and does not tolerate unlawful discrimination against employees, applicants, or any other covered person because of race, color, religion, creed, national origin, ancestry, ethnicity, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender, gender identity, transgender status, age, physical or mental disability, veteran status, uniformed service, genetic information, or any other characteristic protected by applicable law. All applicants for employment and all Goosehead employees are given equal consideration based solely on job-related factors, such as qualifications, experience, performance, and availability.

Apply Now

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Some states have enacted comprehensive privacy laws that grant their residents with the right to opt out of “targeted advertising,” “selling,” or “sharing” of personal information.
 

We or our marketing and advertising service providers may use information about your activities on our Website or other websites to help tailor our advertisements or offers to what may interest you. To opt out of these activities while using our Website move the above toggle to the left and confirm your choices below. These activities are based on online cookies and the opt-out choice is specific to this device. Should you ever clear your cookies on this browser or use another browser or device you may need to opt-out again.

Exercising your State Specific Comprehensive Privacy Rights 
To submit a data privacy request and request access to or deletion of your personal information, or to exercise any other data rights under California, Colorado, Connecticut, Delaware, Iowa, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia* law, please contact us using one of the following methods:
  • Website: you may visit https://www.gooseheadinsurance.com/consumer-privacy-requests/ to exercise your privacy rights via our website. Please fill in the appropriate web form so that we may verify and process your request in an efficient manner.
  • Email: you may contact us at [email protected] to exercise your privacy rights. Please include your full name, email address, and the phone number associated with your insurance policy, along with why you are writing.
  • Phone: you may call and leave a voicemail 1-888-928-0031 to exercise your privacy rights. Please include your full name and the phone number associated with your insurance policy, along with why you are calling.
  • Mail: you may mail a letter to exercise your privacy rights (see Contact Us below). Please include your full name, phone number, and the details of your request
*While Connecticut, Delaware, Iowa, Minnesota, Montana, Nebraska, New Hampshire, New Jersey Oregon, Tennessee, Texas, Utah, and Virginia have enacted privacy laws, Goosehead is exempt based on its status as an insurance producer and/or its compliance with the Gramm-Leach Bliley Act.
 
Methods to Opt-Out of Sharing of Personal Information for Targeted Advertising: To limit interest-based advertising generally click here and/or select the “limit ad tracking” or equivalent setting in your mobile device settings. Additionally, if you enable a browser-based opt-out preference signal, such as Global Privacy Control, in certain jurisdictions, upon receipt or detection, we will make reasonable efforts to treat the signal as a valid request to opt out of the sharing of Personal Information for targeted advertising pursuant to applicable law.

To access our full Privacy Policy, please click here.
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