What Do I Need to Get Started?

To launch a Goosehead Insurance franchise, you need:

  • A state insurance license for property and casualty insurance
  • An initial investment covering the franchise fee and startup costs
  • A business filing that establishes your entity before launch
  • A commitment to sales and client service excellence every day
  • A business plan for growth and sustainability

What Are the Office Space Requirements?

Goosehead requires that franchisees operate from a professional office space to maintain brand consistency and credibility. Office space requirements typically include:

  • A dedicated, client-friendly location––i.e., near-proximity to local communities
  • An office space that fully meets Goosehead’s requirements––e.g., a lockable door
  • Adequate space for employee workstations and client meetings
  • Compliance with local zoning laws and business regulations

How Do I Get Leads?

Goosehead Insurance provides franchisees with multiple lead generation channels, including:

  • Proprietary marketing programs
  • Building relationships with referral partners––i.e., mortgage lenders and real estate agents
  • Digital marketing tools (e.g., Digital Agent) and strategies
  • Networking and community engagement
  • Cross-selling opportunities within existing client relationships

How Are Producers Paid?

Producers within a Goosehead Insurance franchise are typically compensated through a commission-based structure at the agency owner’s discretion. This can include:

  • A percentage of new business commissions
  • A share of renewal commissions
  • Performance-based incentives and bonuses
  • Potential for long-term residual income from renewals

How Are Claims Handled?

Goosehead Insurance franchisees do not process claims directly, though maintaining strong customer service helps retain clients through the claims process. Instead:

  • Clients are directed to their respective insurance carriers for claims processing
  • Franchisees provide guidance and support to ensure smooth claims handling

What Training Does Goosehead Provide?

Goosehead Insurance offers comprehensive training programs, including:

  • An immersive initial training covering sales, carrier systems, and operations
  • Ongoing professional development through webinars, workshops, and mentorship
  • Support in navigating industry regulations and current best practices
  • Ongoing professional development opportunities at Goosehead’s corporate office, including a “Build Your Business” training session.

How Do I Learn All the Carrier Systems?

Goosehead provides hands-on training and access to:

  • A proprietary technology platform integrating multiple carriers and using a data-driven approach to shop a policy
  • Step-by-step guides and tutorials for carrier portals
  • Continuous support from corporate representatives and experienced franchisees

What Ongoing Support Is Provided?

Goosehead Insurance franchisees benefit from extensive ongoing support, including:

  • Dedicated account managers and business consultants
  • Regular training sessions and professional development resources
  • Marketing and branding support to enhance local market presence
  • Operational guidance and best practices to improve efficiency

Final Thoughts

Operating a Goosehead Insurance franchise involves strategic planning, a drive for sales and growth, a passion for serving customers, and maximizing Goosehead’s comprehensive support system. With the right approach, franchisees can build a successful and sustainable insurance business. If you're ready to take the next step, contact Goosehead Insurance to learn more about franchise opportunities.

Disclaimer: the financial performance representations included in this article are based on Item 19 of our Franchise Disclosure Document (FDD). Individual results may vary, and there is no guarantee of success. Prospective franchisees should review the full FDD and consult with legal and financial advisors before making any investment decisions.